All in the family at Illinois' Murray A. Gordon & Associates

At Murray A. Gordon & Associates, Ltd., helping clients is a family affair.

Forty seven years ago, Murray Gordon—then an insurance executive—founded the company, based on a rather radical premise.

Gordon decided www.magaltc.com would be dedicated exclusively to the sale and service of a single insurance product—an obscure product that was still in its infancy. That product? Long Term Care Insurance, or LTCI.

Some of his peers thought he was crazy. Others called him a visionary. Only time would tell.

Today, LTCI is an important insurance product in the industry…and MAGA is one of its leading authorities.

Gordon has become so busy over the years that he enlisted his son and son-in-law to help him manage it all. This Bannockburn based, once one-man operation, now is licensed to do business in all 50 states.

“One of the best things about a family business,” says Gordon, “Is that we share the same passion for what we do. And we treat our clients like family, too.”