Sexyy Red is the Midwest’s greatest rapper
The Midwest has a storied history in hip-hop. From Chief Keef, Kanye West, and Eminem, the region has produced some of the most influential voices in the genre. But now, from St. Louis, Missouri, a new voice is shaking up the scene, and she’s not just making waves—she’s rewriting the rules. Sexyy Red, with her unfiltered, unapologetic style, has quickly become a name that resonates as loudly as the icons who came before her.
Sexyy Red’s rise has been nothing short of meteoric, and what’s striking is how quickly she’s matched the name recognition of her Midwest predecessors. In just a few short years, she has become a household name, with artists like Drake and Chief Keef eager to collaborate with her. Her music, marked by tracks like “Pound Town” and “SkeeYee,” doesn’t just reflect her life—it throws it into the spotlight, flaws and all. She doesn’t cater to the mainstream; she bends it to her will.
Her approach to music and fame is as straightforward as her lyrics: “I just be doing sh*t. I don’t care what people got to say…even if they don’t like it. I make music for me.” It’s this raw authenticity that sets her apart in an industry often dominated by carefully curated personas. Sexyy Red doesn’t just play the game—she changes it, and that’s why she’s already a force to be reckoned with.
But Sexyy Red isn’t just about music. She’s proving to be equally as iconic at business, with plans to expand her brand far beyond the studio. From launching her own sex store to managing her tour with an independent, Black-owned promoter, she’s taking control of her narrative in ways that few artists can. Rumors of poor ticket sales have swirled, but she’s handled them with the same resilience that has marked her entire career. This kind of business acumen, coupled with her unwavering confidence, is a clear sign that she’s not just here for a moment—she’s here to stay.
The comparisons to her Midwest contemporaries are inevitable, but what makes Sexyy Red stand out is her ability to resonate on a global scale so quickly. Her collaborations with artists like Drake have only amplified her reach, solidifying her place not just in Midwest rap, but in the global hip-hop conversation. This is no small feat in a genre that often takes years to build credibility and recognition.
Sexyy Red’s journey is one of resilience, independence, and unfiltered honesty. She’s faced her share of challenges, from rumors of being an “industry plant” to dealing with the pressures of sudden fame, but she’s risen above it all with a confidence that suggests she’s only just getting started. “They know every time I get posted it’s going to go up… Cuz they know somebody going to talk some sh*t,” she said, addressing her critics with the same unapologetic tone that has defined her music.
The Midwest has always been a breeding ground for hip-hop legends, and Sexyy Red is proving that she’s not just following in the footsteps of those who came before her—she’s carving out a new path entirely. Her rise has been swift, but it’s becoming increasingly clear that her impact will be lasting. If her current trajectory is any indication, Sexyy Red is on track to not only be the best rapper to come out of the Midwest but one of the greatest voices in hip-hop.
“This is forever,” she says. And if Sexyy Red has anything to do with it, forever starts now.