Peloton and University of Michigan announce partnership
ANN ARBOR, MI - In a groundbreaking collaboration, Peloton, the global titan in connected fitness, has teamed up with the University of Michigan, a stalwart in college sports, to usher in an era of enhanced fitness experiences for Michigan's students, alumni, and ardent fans. Orchestrated by LEARFIELD and its Michigan Sports Properties division, this partnership underscores the harmonious union of technology, sports, and academia, setting an example for future alliances.
At the heart of this venture is the introduction of co-branded Peloton Bikes, a symbol of this alliance, which will grace the football sidelines at the iconic Big House, replacing the current aerobic bikes. These emblematic bikes, while not up for sale, will also be a mainstay at various athletic training hubs within Michigan. Beyond this, Peloton is set to amplify the energy at Michigan's football, basketball, hockey, and Olympic Sports events, offering exclusive fitness tutorials, co-branded content, and exhilarating in-venue activations. Fans can also anticipate Michigan Football's Cinematic Game Recaps, now fueled by Peloton, to be a visual treat on MGoBlue.com and affiliated social platforms. Furthermore, Peloton's sponsorship of "The Maize Rage", the enthusiastic student cheering battalion at Michigan basketball matches, underscores its commitment to campus vibrancy.
This synergy extends beyond tangible assets. Capitalizing on the rising trend of Name, Image, and Likeness (NIL), Michigan's student-athlete influencers will now collaborate with Peloton, bolstering brand awareness and encouraging the Michigan community's fitness aspirations.
Warde Manuel, the Donald R. Shepherd Director of Athletics, extolled the alliance, foreseeing myriad collaborative endeavors that can mutually benefit Peloton, the student body, and the wider U-M community. Echoing this sentiment, Dion Camp Sanders, Peloton's Chief Emerging Business Officer, emphasized the brand's dedication to enriching the collegiate journey by incorporating wellness into its core.
An icing on the cake for Michigan students is the preferential pricing for accessing Peloton's App One tier. At a modest $6.99/month, students can unlock an array of fitness modules, tailored to their personal preferences, thereby integrating top-tier fitness guidance seamlessly into their academic life.
Jennifer Cadicamo, VP and GM of Michigan Sports Properties, encapsulated the essence of this collaboration, noting the blending of the passionate Michigan and Peloton communities. This union promises an exciting era, both for sports aficionados and fitness enthusiasts, bridging the two worlds.
As this partnership unfolds, Peloton, with the support of LEARFIELD and the University of Michigan, is steadfast in its mission: to magnify its outreach, harnessing the unparalleled fervor of college sports. In merging athleticism with state-of-the-art fitness, the future looks not just fit, but also fantastically inspiring.